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What is the KLINIK BOX®?
It is a box filled with various samples of products, leaflets, coupons etc., which is distributed monthly to 90% of all mothers with new-born babies in the Czech Republic and in Slovakia.
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Where, when and how get the mother the KLINIK BOX®?
- in maternity hospitals
- from nurses
- in the first week after the childbirth
Why is this kind of promotion so interesting?
- saving of cost in comparison with the producer's own sampling
- Just-in-time contact with the target group "mothers with new-born babies" which has strong demand for information due to "new" needs of mother and baby
- special trustworthiness due to the place and person transferring the box
- convincing product samples
- low CPT + multiple contact (mother, husband, relatives, friends)
- positive reaction to promotion box by mothers
- continuous contact with the same target segment but steadily changing group
- multiple control of distribution
- central packaging
- own distribution service
- system of delivery receipts
Klinik box® participants (past and contemporary)
Danone, Egmont, Hipp, Ikar, Johnson & Johnson, Lek, Neckermann, Nutricia, Opavia, Poštová banka, Procter & Gamble, Slovenské telekomunikácie, UPC …
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