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What is the FAMILY BOX®?
It is a box filled with various samples of products, leaflets, coupons etc., which is distributed to children attending chosen kindergartens in the Czech Republic and in Slovak Republic.
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Where, when and how get the parents the FAMILY BOX®?
- in kindergarten by picking up the child
- from teachers
- twice a year - Spring, Autumn
Why is this kind of promotion so interesting?
- saving of cost in comparison with the producer's own sampling
- direct right-time contact with the target group "young family + children of pre-school`s age"
- special trustworthiness due to the place and person transferring the box
- convincing product samples
- low CPT + multiple contact (parents, relatives, friends)
- positive reaction to promotion box by mothers
- continuous contact with the same target segment but steadily changing group
- multiple control of distribution
- central packaging
- own distribution service
- system of delivery receipts
Family box ® participants (past and contemporary)
Danone, Egmont, Hipp, Ikar, Johnson & Johnson, Lek, Neckermann, Nutricia, Opavia, Poštová banka, Procter & Gamble, Slovenské telekomunikácie, UPC …
Distribution terms:
Spring
Autumn
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