|
What is "HAPPY BABY"?
„Happy Baby“ – is a guide book addressing the target group of your interest at the moment of great emotions and increased sensibility. Surveys realized on international level have unveiled that - thanks to the unique moment selected for the delivery, i.e. at a the time immediately after the child's birth - this is just the right time that parents' inclination to brand names associated to their children would develop. At the same time, the fact is taken into consideration that neutrally tuned handbooks like the „Happy Baby“ are accepted with a good grace as advertisements introduced in the book do not exceed reasonable extent, their placement is goal-directed and they are always placed in the appropriate chapter. In particular, during the first months after the child's delivery „Happy Baby“ will become a frequently used source of advice and information.
|
|
|
The book „Happy Baby - a guide for young parents" is perceived by the target group of young parents in a very positive way. Thanks to its right size, high-quality binding, modern book design, high paper quality and up-to-date approach to the treated themes of child care the book is winning over the parents convincingly. Being a member of the European network of the Family Service program Prosam is building upon a well-tried concept asked for by a large number of mothers. And this is the optimum way to a competent complementation of the project „Klinik Box®“.
   
PUBLICATION DATA
- IMPRESSION:
95 000 copies
- APPEARING:
Once a year in the whole Czech republic
- SIZE:
132 x 186 mm (portrait)
- PRINT:
4/4-coloured, raster 60, book jacket with illustration print, 250g glazed paper, outside cellophane drawn-on cover, inside illustration print, 115g glazed paper
- VOLUME:
approx. 150 pages
- DISTRIBUTION:
KLINIK BOX® (gift pack) handed over in maternal hospital personally and directly to mothers!
- ADVERTISEMENT COST:
by request
- SPECIALTY:
inset samples, tip-on-cards, enclosures, attachments and the like, by customers' request
ADVERTISEMENT OFFICE: PROSAM, s.r.o.
Nad údolím 3, 147 00 Praha 4
phone.: +420 241 771 596
fax: +420 241 770 503
Jozef Pastier
+420 731 558 231
jozef.pastier@prosam.cz
- DEADLINE OF ADVERTISEMENT RECEPTION:
Deadline and closing date of advertisement reception: 15.11.2005
Booked advertisements will be invoiced even if no technical data is delivered to the publisher till the deadline!
- DATA DELIVERY:
e-mail: prosam@prosam.cz
on CD by post or personally; ZIP, floppy discs or similar data carriers are not accepted
- DATA SPECIFICATION:
PDF (exposure file, 300dpi), active document InDesign, Quark Xpress, Freehand, Illustrator, to which image files have to be added (resolution at least 254 dpi, colour mode CMYK) and applied fonts. You are kindly requested to furnish a coloured laser print or, as the case may be, a cromaline reprint.
Non utilizable: files of the Office group (Word, Excel, PowerPoint and others).
|
