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Where, how and when does the pregnant woman receive the PRENATAL BOX®?
- At gynecologists during the medical check-ups for the Mother-Child-Passport (i. e 34th week)
- Personal handing over by the doctor or the assistant in the ordination
- Approximately 2 months before the expected date of birth
Why is this Direct-Marketing-Medium so interesting?
- Cost cutting compared to individual sampling
- Just-In-Time contact with the target group "Pregnant Women"; strong need for information because of the new needs of woman and child
- Special trustworthiness of the handing over place
- Attractive first buy offers, samples, vouchers etc.
- Low contact costs due to a minimum of distribution losses and multiple contacts (mother, husband, relatives, friends)
- Permanent registration of the constantly changing target group
- Multiple checked distribution:
- Central packing
- Delivery through our own field service
- Handing over to the points of distribution only against signature and a stamp on the delivery note
- Our own field service supports and controls the distribution
Availability of this Service:
since 1980 (Austria)
since 2005 (Slovak Republic)
since 2005 (Czech Republic)
The estimated coverage:
Czech Republic - apx. 500 gynaecologies
Participants®
(former and present participants - AUSTRIA)
Elektro Aichner, Babyland, Baby-Direkt, Babyfant, Bank Austria, Beiersdorf, Best Books, Bimbambini, Braun, Bundesministerium für Jugend, C & A, Care, EasyCare, Generali, Gröbl Möbel, Hipp, Ikea, Johnson & Johnson, Kauffert, Laborex Sanesco, CLambert, Lutz, Mami Shop, Milupa, Mobilkom, Mothercare, Muki, Nestlé, Odol, Österraich Verkehrswerbung, Panchemie, Peg Pérego, Procter & Gamble, Rauscher, Renault, Time Life, Unilever/Elida, Unilever/Lever, Wüstenrot, Zürich Kosmos, Zwergenland...
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